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Download the podcasts below (right click and then save to desktop to listen to), or listen online using the player on the home page:
- 57: Big Ideas. Why Do So Few Brands Have them?
- 56: Competitive Point of Difference
- 55: Paralympics 2012 - Inspired Marketing Strategy
- 54: Prince Harry and Las Vegas: Brands Taking Advantage
- 53: Bare Chested Footballers
- 52: Interrogation As An Innovation Tool
- 51: Winning a Bronze Swimming faster than Gold in Olympics. Learning?
- 50: Is Marketing Strategy Dead?
- 49: Is product placement good for brands?
- 48: Is storytelling important for brands?
- 47: Topless Car wash: Learning
- 46: 7 Online Trends you need to be aware of
- 45: Can only the young do digital marketing?
- 44: 5 traits that make great marketing leaders
- 43: 7 tips for connecting with bloggers
- 42: Winning by having an enemy?
- 41: Price your way out of tough times?
- 40: Cost cut out of bought times?
- 39: TV versus THE TV. Implications?
- 38: What can reality TV shows teach us about succeeding?
- 37: What can pilots can teach marketers about dealing with turbulence?
- 36: The Sun on Sunday launch. What does it remind us about success?
- 35: Are offline brands really overtaking online only brands?
- 34: think marketing in a digital world, not digital marketing
- 33: Death of User Generated Content?
- 32: Digital Strategy
- 31: How to get teams that win?
- 30: Winning a race by standing still?
- 29: Naked Footballers are everywhere. Why?
- 28: Is TV dying? What to do?
- 27: Annoying ads work! So do more?
- 26: Own the channel and consumer
- 25: The Times Paywall and iPad App
- 24: Brand Committment: harder than ever
- 23: Brand Names and Spades!
- 22: Social Media and Leaders
- 21: Order Winners Qualifiers Losers
- 20: Blogger Power
- 19: Apple iPhone, Steve Jobs and Porn
- 18: Doom and Gloom. Time to be positive?
- 17: UK Election: crowd sourcing creative?
- 16: Apple iPad: Who For? What for?
- 15: Ten Digital Fundamentals
- 14: Creativity in Advertising
- 13: Leaders do not follow
- 12: Ten things you wish you had known 10 years ago
- 11: Ben and Jerry and Brand Beliefs
- 10: Lastminute.com
- 09: Subway Fast Food Chain
- 08: What makes you different? A talk at Marketing Forum 2007
- 07: Brand Integrity and L'Oreal, British Airways, Fisher Price and more
- 06: Consumer versus Brand Experts Choice of Top Brands
- 05: Spice Girls. Iron lady. One Word Marketing
- 04: Facebook and MySpace
- 03: Spoof Commercials and User Generated Ads
- 02: Dove Real Beauty Evolution
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