I am going to be talking at the Digital Tourism ThinkTank's Digital Tourism Campus Norway event next week.
I am going to be exploring and giving advice and tips on the hot (and sometimes controversial) topic of why and how to partner with travel bloggers. I will share the content after the event.
The full topic content is:
DIGITAL PR AND BLOGTRIPS | 15:00 – 16:00 |
| Blogtrips are increasingly replacing the traditional FAM Trip, as PR departments are quickly wising up to the power of peer endorsement and the opportunities of working with bloggers to create amazing content. Gary Bembridge, a veteran travel blogging expert, will be talking about what travellers really want and how to plan, deliver and get the most out of working with bloggers. | |
This is how the event describes me:
GARY BEMBRIDGE
| |
| After 30 years global marketing experience as a Global Vice President managing and building brands for companies like Unilever and Johnson & Johnson, Gary is now an independent marketing and branding consultant helping build global brands. His main expertise is in Brand Strategy & Positioning; Innovation and Product Development; Brand Communication including traditional and new digital media; and the Development and Delivery of Marketing Training Programs and Processes. |
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