The other day I was sent a photo of a RoC product that we do not sell. The shipment had been picked up by some alert customs people in one of the markets we operate in.
It got to me to thinking briefly about counterfeits: They are illegal. They are annoying. They are flattering.
From a business perspective they are a concern as they pose a risk to your business on so many levels, from lost sales to lost brand image and credentials. They are also a risk to consumers. In this case the RoC Whitening Cream could be a real risk as whitening creams could have some very aggressive ingredients in that could harm consumers.
It is also slightly flattering that people feel the brand is of such merit to go to all the effort of trying to emulate you. In this case, as we do not operate in the category, they even had to go as far as creating a design and look and feel that looked consistent (something even brand mangers and agencies do not always get right). So to be able to be counterfeited with products you do not even sell, they need to interpret your brand look and codes. So it also means those are clear.
Though in this case while they did a good job at looking like a RoC product at a glance, as it was something we do not sell they just did not quite get it right. The claim that this product will “dispel horniness in 30 seconds” is not something that people buying skincare would probably want... isn’t skincare about “hope in a jar” and making yourself look and feel more appealing to others. “Dispelling horniness in 30 seconds” just doesn’t seem to fit with that...!
3 comments:
Counterfeit products are really bad for the business. It might pull down the integrity of the company. People should really be careful with these kind of products. And yes, dispelling horniness doesn't fit right.
it will always pull down the integrity of the company
i came to know what can we learn from counterfeit products? it is good...don't use Counterfeit products to protect your own health..
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