There are a few brands that are turing back and using more and more appealing to heritage, maybe a reaction to the drive my grocery stores knocking brands and offering cheaper alternatives.
Hovis have, to be fair, always used a heritage appeal but this latest ad (which is more of an "epic") tries both to be a mini story to encourage you to watch it as well as make it just that bit harder to not reach for the brand... time will tell...
Watch the ad on YouTube or on the blog posting
No comments:
Post a Comment