Saturday, September 6, 2008

BRANDTAGS.NET: what your brand stands for!


The Brandtags.net site is a really interesting site that is also some sort of brand and brand association experiment. You are shown a series of brand logos and have to type in a word or short phrase that comes to mind as soon as you see the logo. 


This helps show what brands stand for (so if your brand logo is not there, get it added!). So the site is building up some interesting data. 


You can view what people have said for each brand. For example click on this link for what JOHNSON & JOHNSON stands for , or here for BAND-AID based on people who have rated it so far

There is also a "Battle of the Brands" where you chose a brand that wins from two of them: click here

There is also a blog that goes with the site: click here

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