In this podcast (the 9th in the series), I talk more about the importance of having a brand belief and how it can help to drive competitiveness in the marketplace and what I think we can learn from the fast food chain Subway.To subscribe to the podcast series on iTunes: click here
To subscribe via another podcast catcher us this feed: http://feeds.feedburner.com/uom
Or to download and listen to just this episode, right click this link and save to your computer and play.
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