I was very taken today by a concept about how to re-think your approach to packaging during a visit with Fabrice Peltier of P'Reference design in Paris.
This engaging, passionate man who has a packaging gallery/ shop on the ground floor of his studios called Design Pack Gallery with exhibitions that change monthly (often accompanied by books he writes on the topic of the exhibition) is very inspiring - and thoughtful.
His simple premise is: think about the 2nd life of your packaging.
He challenges as lazy the thinking, and even sees it as an opt-out, the notion of recycling and recyclability of materials! What he argues is that you should think about how your packaging itself can and should have a second life.
So examples could be:
- turning it into other products (using bottles to make candle sticks etc) - this is of course interesting but more limited
- making the packaging the product. So he had examples of lamps that were actually the pack itself sold on shelf.
- the outer pack (often thrown away) becoming the primary or playing a role after open (such as a washing powder box that looks like a small washing machine so you can refill and see how much product is left through the window of the "machine")
- the pack becomes something meaningful. Such as a box holding alcohol that included a bulb and plug so it became a lamp
I found the concept of thinking about the 2nd life of packaging thought provoking and big. Do you?
If in Paris his exhibitions and small bookshop are worth visiting.
This engaging, passionate man who has a packaging gallery/ shop on the ground floor of his studios called Design Pack Gallery with exhibitions that change monthly (often accompanied by books he writes on the topic of the exhibition) is very inspiring - and thoughtful.
His simple premise is: think about the 2nd life of your packaging.
He challenges as lazy the thinking, and even sees it as an opt-out, the notion of recycling and recyclability of materials! What he argues is that you should think about how your packaging itself can and should have a second life.
So examples could be:
- turning it into other products (using bottles to make candle sticks etc) - this is of course interesting but more limited
- making the packaging the product. So he had examples of lamps that were actually the pack itself sold on shelf.
- the outer pack (often thrown away) becoming the primary or playing a role after open (such as a washing powder box that looks like a small washing machine so you can refill and see how much product is left through the window of the "machine")
- the pack becomes something meaningful. Such as a box holding alcohol that included a bulb and plug so it became a lamp
I found the concept of thinking about the 2nd life of packaging thought provoking and big. Do you?
If in Paris his exhibitions and small bookshop are worth visiting.
No comments:
Post a Comment