There is wisdom in what Paris Hilton says...scary

I never expected to hear a phrase from Paris Hilton that I thought would be very meaningful. But recently she said "life is too short to blend in". She was talking about dressing to stand out and be noticed.

How right she is! As a brand and marketers, you need to remember just that. You need to stand out and not blend in. You need to challenge the norms.

So even in a store, maybe all your competition are in bold bright colours, or all black. To stand out maybe you should be pastel and light. Think about how you dress up your brand packaging, point of sale and ads: life is too short to blend in. If you do you may both metaphorically and literally disappear....