This is an update on my posting about how it feels to me that to succeed you increasingly have to be really big or small but tightly targeted.
I was interested to read in the "economist" magazine of 28 November their article "a world of hits". It referred to the "long tail" book by Chris Anderson - but argued that what has happened is that big hits in films are getting bigger - and the very targeted are selling nicely... But the ones in the middle are struggling. The same is true of newspapers (big titles doing ok, and the very narrow local ones doing just fine).
The article is worth a read:
http://www.economist.com/displaystory.cfm?story_id=14959982
I was interested to read in the "economist" magazine of 28 November their article "a world of hits". It referred to the "long tail" book by Chris Anderson - but argued that what has happened is that big hits in films are getting bigger - and the very targeted are selling nicely... But the ones in the middle are struggling. The same is true of newspapers (big titles doing ok, and the very narrow local ones doing just fine).
The article is worth a read:
http://www.economist.com/displaystory.cfm?story_id=14959982
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