In my last posting, I spoke about how more simple and "less is more" seems to be an growing trend - and could be THE next big trend.
It was interesting to see that Stella Artois, for years the "reassuringly expensive" beer ran complex and long almost epic style ads has gone for something more SIMPLE. Talking about how it is made from only 4 ingredients. Though, isn't all beer only made of 4 ingredients?
1 comment:
Well, Stella is not only doing simple things in terms of ingredients, but adding some artistic twists to evident things like pouring a glass in a bar. try this link to see what they have done in US...http://creativity-online.com/work/stella-artois-the-ritual-project/18027
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