I was very impressed by Eurostar marketing/ communication team the other day. And I learnt a good lesson that I realised I, and other marketers, should be following immediately.
On my Tips for Travellers blog at about 8.30am I had posted some photos and a review of the new Eurostar Business Lounge at the lovely St Pancras Station in London. I made some comments about how small and over crowded it was.
By lunchtime I had an email from the Communications Management along with their name and contact numbers, thanking me for the post and commenting on how the lounge was expanding and why it had to be the shape it was (limitations of being in a Grade 1 listed building).
Clearly they are ACTIVELY monitoring what people are thinking and writing about their product in medium like blogs, and ensuring they understand and engage in a positive way.
I don't do this on our brands and should do.
I have set up immediately an alert via Google to track mention of one of the brands I look after in blogs (free and easy to set up so not sure why I have not done it before!) to at least see what and if people are writing. So no matter how big or small your brand or business is you should at least do this and see what the buzz is?
2 comments:
you are 100% right I am about to do the same for my line..
it was a good idea and for sure good marketing!keep up the good job
i am trying to keep my photo albums coming...i hope you are not bord well i am not as good as you...but i am trying....
enjoy Paris....
What Google application are you using to monitor your brand traffic?
HNAM
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