Last year I spoke at the MARKETING FORUM 2007 on board the P&O ship Aurora.
There is a podcast of the talk that I did, but I have now put the slides and the script into a PDF format that can be downloaded either using links on the blog (look for the DOWNLOAD link) or by clicking the link below (Or right click and save to your desktop:
WHAT MAKES YOU DIFFERENT? (PDF of a talk by Gary Bembridge at the Marketing Forum 2007)
I was very pleased how the talk went, and at the risk of blowing my own horn and showing off a bit too much, here are the scores and comments from the survey done by Richmond Events of the talk:
Scores out of 5
Please rate the content quality of this presentation: 4.43
How well did the content match the programme description? 4.42
How well did the session meet your needs: 4.23
Speaker evaluation of Gary Bembridge: 4.53
Session average: 4.36
Delegate comments:
Very insightful and informative
Excellent - very thought provoking, some great example which I can take back to my world and apply to make a difference
Loved Backstreet Boys analogy
Understand how J+J is different - suggestion fantastic use of other brands that didn't just cover the usual
Loved the Backstreet Boys as marketing philosophers!
Most interesting, dynamic and relevant presentation attended so far, well structured - and mainly thinking points to take away
Excellent use of examples to engage the audience & stimulate interest. I especially liked the jam & marrow analogy! Brilliant presentation
Would be interesting to extend this beyond packages goods. IBM is a good illustration of the belief
Excellent
Well presented - passionate about presentation and his own style complimented it well
Made the importance of "brand awareness"
More examples - good session that could be explored further
Wonderful voice clarity - all other speakers could learn from this guy - it is less irritating when you are not straining to pick out the words
Good examples - small/medium/large brand and related to subject area. Very interesting to see Dorset cereals - very relevant for my brand Plum Baby.
Really thought provoking stuff, well delivered
Good. Short!
I expected more stretching ideas- very product centric approach - no emphasis on services
2 comments:
Hi Gary, just a note to say many thanks for the kind words about our work for Dorset Cereals. My name is Perry Haydn Taylor and I am the creative director of Big Fish Design Limited, as well as the Dorset Cereals brand guardian. We created the branding, copy and packaging for Dorset Cereals. We also design and manage their website. Let me know when your next big gig is as I'd love to come along. Your presentation was a breath of fresh air and a true simple pleasure. All the best, Perry.
Great blog
Would you be interested in exchanging links?
My website is on creative thinking, communications and media.
Eamon
www.spotlightideas.co.uk
eamon1972@hotmail.co.uk
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