Wednesday, September 12, 2012

Podcast #55: Paralympics 2012 - inspired marketing

Episode #55 of the Marketing Mix Man Podcast is now available. The Podcast won awards in the European Podcast Awards in both 2010 and 2011 in the Business category.

In this latest episode I expand on my recent posting about how inspired the marketing and brand positioning and execution for the London 2012 Paralympics was - and what every brand owner can learn from it

You can listen to this episode, and subscribe to the podcast by one of these options: iTunes - via RSS Feed - Download the file to your computer (right click and save)

Further Reading and links: Paralympics: Why I Salute their Marketing


No comments: