Marketing Mix Man Podcast #56: Competitive Point of Difference

Episode #56 of the Marketing Mix Man Podcast looks at the importance of having a competitive point of difference. The CEO of Sainsbury's Supermarket recently said that many brands and companies lack a real competitive point of difference. I explore how you identify one using the order loser, order qualifier and order winner approach to your business.

The Marketing Mix Man podcast explores brand building by developing and executing a brand marketing mix that resonates with the modern connected consumer. The Podcast won awards in the European Podcast Awards in both 2010 and 2011. Hosted by Gary Bembridge

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