Access to the Internet is moving more and more mobile everyday. Not a surprise when most people have their mobile phone within an arm reach 24 hours of the day.
This trend, though, is changing the nature of what people are doing, what they need and (importantly) how they access the Internet for information, shopping, entertainment and interacting with others.
Facebook has been struggling with investor confidence ever since they listed, as it is clear that more and more people are using mobiles to access the site. They do not know yet how to fully generate revenue from that traffic, unlike when people access via a browser on a computer. I have previously written about this challenge that all brands and businesses face by the growth of access via mobile in “Why All Brand Owners, and Not Just Facebook, Should be Concerned About Growing Access of Internet By Mobile”
The growth of mobile access is being driven, of course, by:
- Smartphones. Use of these is growing fast. This is because all mobile phone handset makers are improving the capability and the accessibility to broader and wider types of users. Apple, Samsung and HTC all have breakthrough handsets, and constantly are improving and updating them.
- Tablets. Driven by the Apple iPad initially, these devices are becoming an increasingly important way for people to surf and consume content.
- Wi-Fi and 3G. Free or low cost wi-fi and fast data capability to be able to access the Internet out-of-home is making use of it a norm. Bearing in mind that for 24 hours of the day, a person is usually within an arm reach of their mobile phone, this makes mobile and phone access also more practical and easy.
Usually when people get a smartphone they go App crazy. Downloading every one that may slightly interest. Over time that settles and a few core ones get used.
The power of Apps and how key they are to accessing information was driven home during London 2012 Olympics. They had 2 Apps that provided guidance, information and up-to-date results. It meant you could keep posted and in-touch without struggling typing in URLs and so on.
This Infographic developed by OnlineBachelorDegreeProgams.com illustrates just how huge the Apps market already is. In it it highlights:
- Half of mobiles already are smartphones - and this is growing.
- Mobile App usage has doubled in the last year.
- The average number of Apps on a Smartphone grew from 32 to 41 in the last year.
If you liked this post, please share it on your favourite social media site using the sharing buttons. I would really appreciate it if you signed up for the email newsletter (and so don't miss any future posts!), join my Marketing Unleashed Facebook Page and follow me on Twitter.
No comments:
Post a Comment