My Marketing Unleashed Podcast has won awards in the European Podcast Awards in 2010 and 2011.
In this latest episode I explore how interrogating your existing product or service to find new claims, stories or benefits may be a better and less risky way to drive innovation. Important when 9 out of 10 New Products and Product Extensions fail in the marketplace.
You can listen to this episode, and subscribe to the podcast by one of these options:
- iTunes
- via RSS Feed
- Download the file to your computer (right click and save)
- Via the Online Player in the post on the blog: (below)
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