The Podcast won awards in the European Podcast Awards in both 2010 and 2011 in the Business category.
In this latest episode I discuss and recommend action you can take inspired by the growing use of bare chested and semi-naked footballers and celebrities in adverts. It is not just a cultural change, but also teaches every brand owner and manager 4 key lessons about every piece of communication they will ever work on: Attracting the right audience; stopping that audience; ensuring compelling message communicated and standing out in a sea of sameness.
You can listen to this episode, and subscribe to the podcast by one of these options:
- iTunes
- via RSS Feed
- Download the file to your computer (right click and save)
- Via the Online Player in the post on the blog: (below)
Further Reading and links: ShirtlessMenInAds.com; Men as Sex Objects in Ads (Pinterest); Footballers in Ads Everywhere; Nadal and Armani, Lifeguards and Aussiebum Teaching Us About Communication; The More Naked Men in Ads The Better?
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