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| Infographics |
Infographics….or is that info-graphics? But despite the correct grammar, what the hell are they, and should you care and be using them? And how can you get one about yourself for free!
"Infographics" seem to to be the new tool and toy that everyone is into doing. But what exactly is an "info-graphic"? When should you use one? Are they important? Do they have a use for communication with customers and consumers?
An info graphic is a visual way of sharing data. The theory is that people are more likely to look at it and digest it if it looks engaging and interesting. It is also a way of getting a lot of data and messages into one document - instead of number of pages or charts.
They seem to have been used mostly in the business-to-business world, as a selling aide, presentation aide, take-away and to show expertise, credentials or to communicate learning from studies and research. There are many floating about online that are about online marketing, mobile and social media. But they are starting to enter the world of more business-to-consumer where companies want to share more data and information about their product or service, instead of brochures or leaflets.
Probably the best way to explain them is to give some examples of some that I ahem come across that illustrate what they are being used for. I have started to collect examples of interesting and informative ones in a Pinterest Board that you may want to review and follow so you can see as new ones get added and commented upon: click here
Infographic #1: "6 Reasons to visualise your data and use info-graphics in the first place" (created by J6design.com.au)
What better example than one that explains why you should use them in the first place. It reminds us that 83% of learning occurs visually, and people remember only 20% of what they read. People are suffering information overload and info-graphics tend to be shared - so your message gets out to a wider audience. Click on the image to see a larger version you can read!
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| Infographic: 6 Reasons to visualise your data |
Info-graphic #2: "The behaviour of today's tech-based travel aficionado" which shows how you can communicate a lot of data in a visual way. (Created by Lab42).
This shows how you can use them to get a huge amount of information across and still be engaging and interesting.
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| Infographic: Behavior of today's tech-based travel aficionado |
Info-graphic #3: More consumer targeted approach: "Transatlantic Crossing with Cunard" which they use to communicate a lot of information about the Queen Mary 2 and what travellers can expect on a crossing.
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| Infographic: Cunard's The Journey is the Destination" |
Info-graphic #4: Personalised profiles and data.
"What about me? A picture of my digital life". Intel's free info-graphic generator uses your Facebook, and if you want also your Twitter and YouTube activity, to create an info-graphic showing a profile of your digital life.
This shows how the info-graphic approach could be used by companies, brands and medical or other services to help capture and summarise complex personal profiles to use with patents, customers and consumers. Below is the one the Intel system generated about me:
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| Info-graphice: Gary's digital life (thanks to Intel) |
The info-graphic looks to become a fixture in communication both in B-2-B but also there seems to be more B-2-C options and opportunities. Thoughts? To levee a comment on the blog posting click here
Some links:
- The Intel create an Infographic: A picture of my digital life: click here
- Cool Infographics Blog: http://www.coolinfographics.com/
- The anatomy of an info-graphic (5 key steps to create): click here
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