The most popular posts on my blog of all time tend to be the ones about nudity and male nudity in advertising (links at the bottom of this posting to the more popular postings on this topic!).
I think this shows some key things:
(1) Sex and nudity is popular! It still is some of the most searched for topic online. And it seems that still today "sex sells".
(2) Nudity, and especially the seemingly increasing use of male nudity, seems to get people to stop and take a look. It also attracts traffic online too, as word spreads. STOPPING people is a key requirement of successful advertising. While I am not proposing you all shove naked men and women in your ads, remeber they have stopping power. What in your ads make people stop, and then want to share or discuss them? If no-one stops and takes time to look at your ad and message, it is 100% wasted efffort and money.
(3) Engagement and entertaining. Many of the ads tend to have a fun or entertainment element. This ensures that people stick with the ad and get the message too. What are you doing to ensure people stay engaged?
Here are some ads using nudity to some degree (all should be fairly work safe, not pornographic!) that maybe prove the point (or if not hopefully entertain you)
Adam and Eve. Not all that she expected:
European Health Insuranec Card: expect the unexpected
My other posts on naked men in adverts:
What can we learn from Rafael Nadal and Aussiebum?
http://www.garybembridge.com/2011/03/rafael-nadal-and-armani-australian.html
Selling things by putting them down the front of men's pants. A good idea?
http://www.garybembridge.com/2011/07/is-putting-big-bottle-down-naked-mans.html
Is it just me, or are there more naked and near naked footballers in ads?
http://www.garybembridge.com/2009/10/is-it-just-me-or-are-there-more-near.html
Is it just me, or are there more naked or near naked men in ads these days?
http://www.garybembridge.com/2008/04/is-it-just-me-or-are-there-more-naked.html
No comments:
Post a Comment