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| Photo: http://www.flickr.com/photos/psd/ |
He was talking about the importance of creating content for the "2 screen world". The 2 screens being the TV in the lounge, and the laptop/ iPad/ SmartPhone that so many people now have to hand while they watch TV.
His point is that you need to think about having connected content for both at the same time. The 2 screen usage is a very fast growing activity, especially among younger people where it may even be the norm eventually for all.
Why do people engage in "2 screen activity", and what is it? It means that as people watch TV, be it a show or ads, people may reach for the 2nd screen to discuss the show on social networks, research, get an offer, talk about it or buy. Watching TV is not just a sit back activity any longer, it is also become an interactive and active activity.
In his talk he made 2 key points:
TV IS ALIVE AND WELL. AS ARE SOCIAL NETWORKS: TV and social networks actually go very well together. Be aware of what TV watchers are doing and embrace it.
CONVERGENCE OF THE 2 SCREENS IS COMING. BUT WILL IT WORK FOR ALL? Internet enabled TV is here. But will it really fulfil the role that social media needs and wants. Social media is a personal activity, and so will people really want to pull it up on the TV screen in a more "public space". Likely not, the 2 screen approach may still be the solution.
I agree. We all do though, need to be more actively thinking about the 2 screens as we develop TV ads (and shows!)....and have a plan..
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