AVOIDING AN EARLY GRAVE FOR YOUR BRAND: lessons we can learn from dead and dying brands.

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Next week, I will one of the speakers at The Marketing Forum 2010. The topic I am talking about will be:

AVOIDING AN EARLY GRAVE FOR YOUR BRAND: lessons we can learn from dead and dying brands.

After the event I will post a podcast and also the charts and blog posting of my notes, but here are the key points that I will focus on in my talk. These are based on my own expereince, reading and researching and coming to come conclusions:

1. Created by Visionaries. Destroyed by Caretakers.
2. Have a belief. People remember how you make them feel.
3. Avoid the stagecoach syndrome.
4. Can’t win the race by standing still.
5. Beware success breeding the seeds of your failure.
6. Consumer is not an idiot. She is your wife.
7. Repeat. It is all about repeat.
8. Stand out in the rush hour.
9. Watch out for a self-fulfilling prophecy.
10. Always do the right thing.

The key messages being that:

1. If your consumer or customer could live without you, they eventually will.
2. If you keep doing business the same way everybody does, you will never do better than them

You can follow the Marketing Forum on Twitter at @Marketing_Forum

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