Give us more arresting headlines.
Make people stop and look at my ad.
These are things we are always saying to our agency about advertising. Then (of course) we then proceed to work the idea and headline down bit-by-bit into the copy strategy wording with a picture.
I am guessing the makers of these gems asked for the same thing, but in their cae they stuck with provoactive, arresting and stopping power.
It works!
2 comments:
interesting thought Gary, the agency actually came up yesterday with something quite powerful to implement for Monday, but which was a bit out of our budget...it is a kind of teaser campaign for print around the "yo no me arrugo" sentence to publish the same day as the Working Woman Day in Spain...if you want I can share...looking forward to hold an innovation workshop on CRM and digital any day...Pablo Galiana
I think its interesting what the world of advertising has come to. This ad campaign features a topless woman to sell their product. Society demands these sorts of advertisements because using provocative pictures is one of the few things that actually grab reader's attention these days. But in creating an ad like this one, the company is taking a chance on offending multiple viewers, thus creating a reverse effect of what the purpose of the ad in the first place: to entice consumers to buy the product.
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