Renault Twingo living in modern times campaign. I like it.

There is so much dross and dull formula advertising out there at the moment, and as times and budgets are tight it feels safer to make safe choices.

I am very much entertained by the new Renault Twingo ads in the UK. I normally am rubbish at remembering what ad is for what car, but found the cheeky and thought provoking take on attitudes to life quite surprising and interesting.

In both the ads you are lead to believe that the person will react in one way to seeing something unusual about one of their family members, but they don't. And underpinning it all is clearly both an open attitude and clearly a caring for the family member, accepting them.

I liked that it captures a social trend and also reflects the bond within families. And they are fun and well made.

The campaign is called "Modern Times" and the line is "because we live in modern times"

The 2 ads are for "Dad" in line and "Daughter" with a new job..

Click here to watch on YouTube if ad not running above


Click here to watch on YouTube if not showing above