IS YOUR BRAND MISSING IN ACTION? What happens when you go on air and people search for you?

Following up from a recent posting I did about how we tend to forget what we do and act as consumers the minute we walk through the door of our office, something struck me this week about how easy it is to miss things - even when they are blindingly obvious.

I was shown some data about how online searches for specific products, especially new ones, dramatically increases as soon as a new TV ad appears. This seems very obvious and rational behaviour. It is something we (as consumers) are all likely do when we see an ad for a new product on TV that interests us. We would go and find out more (and as many people actually are online when they are in front of the TV it is even easier to do.

So, type in your product or product variant you are TV advertising now or have been or about to. What would an interested consumer see and find?

Is your online content and search buying up to scratch when you go on air?

Find out by searching your product or variant right now...there is a google search box on the left hand side of the blog.. try it