Johnson's Lots of Tears Shampoo. For tougher babies.

A friend sent me a great spoof from the great satire site "The Onion" about a product that is dear to my heart: Johnson's Baby Shampoo. The article is called "Johnson & Johnson Introduces 'Nothing But Tears' Shampoo To Toughen Up Newborns".

This was one of the first products that I worked on when I joined J&J all those many years ago in 1987, and we had great fun making it big again after soem years of stagnation.

Johnson's No More Tears is one of the great and enduring ideas that is based on consumer insights and still today is as relevant as it was when some genius came up with in about the 1960s.

The Onion has this great spoof about how, instead of pampering and being gentle with babies, J&J have introduced a new shampoo that will sting eyes and be more aggressive - in order to make sure that babies grow up tough and ready for the world. A great spoof and shows great understanding of the brand and what it is trying to do in caring for a baby.

In the full article (which you can read here) it says:

"After decades of coddling young children, Johnson & Johnson unveiled its new "Nothing But Tears" shampoo this week, an aggressive bath-time product the company says will help to prepare meek and fragile newborns for the real world."