In a posting a while ago I asked if it was just me or if there were there a lot of naked and shirtless men in ads these days ... And why was that happening.
It was amusing to me then to see all the fuss in the press that the now infamous David Beckham and Armani Underwear ads are causing. Other than him setting a rather high bar for us mere male mortals to achieve on the body front (we may think we are portraying his chiselled body image as our flabby stomachs groan over the stylish waist band by buying the underwear).. But a big debate has ensued about if his packet (which also sets men a higher hurdle to aspire to) is all that it seems. Speculation has been flying around that it was augmented. And this was another example of advertisers stretching the truth., which is another favourite topic of mine..
Just when I wasn't feeling so bad and could feel relieved that it was in fact probably a matter for the advertising standards and trading standards, yet another example of brands stretching the truth and yet another example that I could quote of suspect brand morals.....an Armani spokesperson was quoted to confirm that the packet in question was airbrushed. But to make it smaller. So more a down claim than an upclaim as it were
Damn that David Beckham.
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