Saw this originally in "The Times" on 23 July. Some chaps have opened an Indian restaurant in Northampton in the UK called "EasyCurry".
Other than being a rubbish name for an Indian restaurant, the name, font and colour scheme is clearly a rip off of the Easy brand (EasyJet, etc). The owners seem upset that Easy went after them for trademark infringement.
If the owners really thought it was a good name and really thought it was distinctive then why have they made it look like the more famous brand? To get business and benefit for their start-up brand of course. At a glance it looks like the Easy brand and is misleading.
Of course they now have had a lot of publicity that no other small Indian restaurant would have got at launch. And that maybe was their main objective anyway.
But if something looks like something else it is clear the plan is to trade off the goodwill of a major brand. Something annoying many supermarkets tend to do with their private labels - the US ones being the worst of all
Other than being a rubbish name for an Indian restaurant, the name, font and colour scheme is clearly a rip off of the Easy brand (EasyJet, etc). The owners seem upset that Easy went after them for trademark infringement.
If the owners really thought it was a good name and really thought it was distinctive then why have they made it look like the more famous brand? To get business and benefit for their start-up brand of course. At a glance it looks like the Easy brand and is misleading.
Of course they now have had a lot of publicity that no other small Indian restaurant would have got at launch. And that maybe was their main objective anyway.
But if something looks like something else it is clear the plan is to trade off the goodwill of a major brand. Something annoying many supermarkets tend to do with their private labels - the US ones being the worst of all
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