The brochure advertising the "Creativity in Advertising " one day conference in London that I will have a short slot at is now available.You can download it by "right clicking" this link and saving it to your desktop.
I will be speaking about the "5 things I wished I had known about advertising and creativity 10 years ago"..
The website for the conference says about the event:
"Creativity in Advertising 2008 provides a fantastic line-up of eminent speakers – a ‘who’s who’ in the creative world – who will share their experiences, tactics and stories to inspire and provide practical ways of increasing creative excellence for you and your team.The conference is designed to inspire anyone responsible for marketing brands. It is expected to attract senior marketing personnel from advertisers, agencies and marketing services firms"
1 comment:
There is so much talk about technology in advertising at the moment. Nice to see some talk (conference) about creativity. At the end of the day, technology is great. But people still enjoy being entertained by jokes / interesting visuals and so on rather than just gadgets or using brands just because they are useful. Plus, if you want relevant technology, then you have to be creative about how you go about understanding your audience want.
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